Smyrna just got a little prettier. . .
The largest beauty retailer in the United States, with nearly 900 stores in 58 states, has finally come to Smyrna! Offering over 20,000 products online and in stores from over 500 brands of cosmetics, skincare, fragrances, and hair care products for both men and women, Ulta is an exciting new addition to The Marketplace Shopping Center. The store will also house a full service salon for skin care, hair, and brows, in addition to its full spectrum product line hitting on every price point.
Headquartered in Bolingbrook, Illinois, Ulta has climbed its way up and is considered a powerful force to be reckoned with in beauty retail. This chain gives serious competition to Macys and Sephora, who have long been considered the dominating retailers for beauty products. After only 25 years in business, Ulta is projecting to open 100 new stores in the next year, and plans to power brand engagement with digital, social media, and grand scale advertising.
With its signature salon service, Ulta offers more than its competitors by giving a solid and complete beauty experience that increases foot traffic. The stores – including Ulta’s new Marketplace digs – are also large and spacious. Most boast over 10,000 square feet, thereby allowing a completely different, refreshing shopping experience as compared to the traditional “department store” trend of packing as many products as possible into tight spaces.
Another of Ulta’s standout features is the huge span of product brands spanning different price points. Customers can shop discount brands such as Maybelline along with top-of-the-line designer brands. With the rapid rate of growth in Smyrna, the new Ulta store is yet another exciting offering for the whole community. It has virtually popped up overnight and will be opening its doors soon. For career opportunities from associates to general management positions, visit www.careers.ulta.com where applications are currently being accepted.
Are you excited about this new outlet coming to Smyrna? Let us know! And be sure to follow our Facebook page for all the latest and greatest on new businesses arriving in town!